Budweiser intends to make you cry this Father’s Day. Their latest advertising campaign was designed to celebrate step-dads.
I grew up with a step-dad and became a step-dad myself. I know there are many ways that a man can be added to an existing family in the “father” role. There can be a death, a man who leaves his family or a marriage that doesn’t work out and the biological father is still in the picture to name a few.
Budweiser’s short film shows three step-fathers getting an amazing gift: the chance to be their stepchild’s adoptive dad.
Budweiser is also raising money for the Stepfamily Foundation. They provide support to blended families.
Do you have a step-father? How is your relationship with him?
By: Buck Stevens
