When a person conquers the country music charts and TV, what do you do next? If that person is Blake Shelton you sell underwear.

That’s right, the man who has won CMA and ACM awards including Entertainer of the Year, Male Vocalist of the Year and Album of the Year (among others), scored the most consecutive #1 singles in country music history (14 with his latest single “Sangria” knocking on the door of being number 15), and is the top winning coach on the hit TV singing competition “The Voice” (he has won four of the eight seasons of the show so far) is now endorsing underwear.

Blake is helping sell Gildan® brand underwear. Country Music Nation reports that Blake said in a press release; “As a real Oklahoma guy who likes to kick-back in comfort at the end of the day, I am excited to promote Gildan®, a brand that I appreciate for its quality and comfort.”

Blake is even appearing in TV commercials for the underwear brand. Check out the Blake Shelton Gildan Underwear commercials here.

Apparently Blake will also be featured on in-store displays for sponsor signage. The staff at the stores better keep an eye on those displays or his fans might just make those displays disappear.

I wonder how many fans will tweet pictures to Blake of them purchasing underwear to try to get a response from the country music star? #IWearBlakeSheltonsUnderwear

By: Buck Stevens