Miranda Lambert has teamed up for a promotional campaign with Ram Trucks and the singer-songwriter even wrote the song “Roots and Wings” for the partnership.
The Grammy-winner has used her musical talents to write the song that will be featured in the commercials for Ram trucks on TV and digital and social media outlets. The campaign will also feature print advertisements.
There will be 30 and 60 second commercials on TV for the campaign as well as long-form videos online. One of the 60 second versions of the commercial can be seen below.
“Ram has become the fastest growing truck brand by challenging the status quo, and our partnership with Miranda Lambert does just that,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Building a new marketing campaign around the hugely successful and popular country music artist, and her original song inspired by the characteristics of our brand, is a first for Ram. It is courageous, just like Ram and Miranda. It will broaden the appeal of both of our brands beyond our core audiences as we connect with our respective fans in new, meaningful ways.”
The video below features live action, animation, and even personal still photos from Miranda herself.
“I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots,” Miranda said. “I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me.”
Miranda will perform on the Grammy Awards February 8th and is nominated in four categories this year.
I would imagine Miranda now as a new Ram truck as a result of the partnership. I just wonder if she lets her husband, country music and TV star Blake Shelton drive it?
By: Buck Stevens
